An author and executive coach, Valerie Sokolosky is a Certified Master Personal Brand Strategist who started Valerie & Company, a Dallas based international leadership development firm in 1981. Since then, she has become known as the expert in her field of strategic personal branding and professional presence.
Full Bio
| What Happens to Your Brand When Change Hits? by Valerie Sokolosky - May, 2012 Working 15 years as a change management consultant in Fortune 500 companies, I learned how leaders handle the stress that often accompanies changes like a reorganization, downsizing (or whatever sizing is the buzz word of the day!), mergers or acquisition, and even having a new boss. ... | |||
| Does Your Office Space Reflect Your Brand? by Valerie Sokolosky - Nov, 2011 When you think about personal branding, most of the time, you consider things like, what does my personal appearance say about my professionalism? Or, what does my web site say about my innovation? Or what does my speech say about my work ethic? What gets forgotten, or not even considered,... | |||
| How to Lead in a Competitive Environment by Valerie Sokolosky - Aug, 2011 If you consider yourself a strategic leader, then you know the importance of translating strategy into action and results. Here are a few tips: Know yourself — know your leadership brand and what makes you different than other leaders in similar roles. Ask yourself, “Are people willing ... | |||
| Conquering a phone interview by Valerie Sokolosky - Aug, 2011 A terrifying pause, a screaming child, a continuous beeping from the other line. There seem to be so many ways that a phone interview can go wrong. But they’re unavoidable these days. Employers use them to weed through applicants and select potential hires for in-person interviews. I think... | |||
| Office Space by Valerie Sokolosky - Aug, 2011 When you think about personal branding, most of the time, you consider things like, what does my personal appearance say about my professionalism? Or what does my web site say about my innovation? Or what does my speech say about my work ethic? What gets forgotten, or really not even consi... | |||
| Forgotten Forms of First Impressions by Valerie Sokolosky - Aug, 2011 A crucial component of your professional image is your first impression. Your word choice, your tone, your appearance and your body language communicate a particular message to the person that you are meeting. Your entire relationship is built on this first interaction. Even if we don’t... | |||
| Brand New You by Valerie Sokolosky - Jul, 2011 It’s not your imagination - the job market is more demanding, more competitive and more challenging. So what makes you different and more valuable than everyone else who does what you do? Where is your additional edge, above and beyond the traditional things on your resume? It’s your authe... | |||
| HOW YOUR PERSONAL BRAND HELPS YOU STAND OUT IN A CROWD by Valerie Sokolosky - Jul, 2011 It’s a jungle out there…and there are no signs of change any time soon. On the employment front, there were 1.5 job seekers for every available position before the “Great Recession” of 2007. Today, there are six candidates for every job To survive in our current economy, you have ... | |||
| Success Tips for Sales Professionals by Valerie Sokolosky - Jul, 2011 So what's all the hubbub about this Personal Branding? It all started in 1997 when Tom Peters wrote an article for Fast Company called "The Brand Called You." Here's the main message: "Big companies understand the importance of brands. Today, in the 'Age of the Individual,' you h... | |||
| Txting Talk – What do U think? by Valerie Sokolosky - Jun, 2011 Parents, teachers, and now bosses, fear it. The dreaded omg, the hated lol, and the wrong ur. I read articles recently about teachers’ thoughts on how this new vocabulary is sneaking itself into students’ assignments. From amused to angry, these teachers all recognize that they have to dea... | |||
| Are You Innovative? Start by Upsetting the System! by Valerie Sokolosky - Mar, 2011 “What we can do – what America does better than anyone – is spark the creativity and imagination of our people. We are the nation that put cars in driveways and computers in offices; the nation of Edison and the Wright brothers; of Google and Facebook. In America, innovation doesn’t just c... | |||
| Are You Innovative? Start by Upsetting the System! by Valerie Sokolosky - Mar, 2011 “What we can do – what America does better than anyone – is spark the creativity and imagination of our people. We are the nation that put cars in driveways and computers in offices; the nation of Edison and the Wright brothers; of Google and Facebook. In America, innovation doesn’t just c... | |||
| Keep moving forward! by Valerie Sokolosky - Oct, 2010 Have you ever been stuck before? Whether in your business, an unhealthy relationship, or a dead-end career, being stuck is an absolutely terrible—and helpless—feeling. However, the good news is that nobody needs to keep on being stuck. Here are five hints to get you back on the road to pro... | |||
| Social Savvy for the Business Professional: The Art of Business Entertaining by Valerie Sokolosky - Sep, 2010 With the holiday season fast approaching, it’s important to show your strong personal brand in how you behave during this fall’s upcoming social events. Knowledge is power! Let’s face it. Today’s executive must function with complete confidence from the board room to the dining room, fr... | |||
| Personal Branding and Maslow's Hierarchy of Needs by Valerie Sokolosky - Sep, 2010 In the 1960s, psychologist Abraham Maslow introduced his hierarchy of needs—the things a human being needs most in a sequence that builds one on top of the other. By using this hierarchy, it helps us understand the actions and motivations of others as well as ourselves. There are five lev... | |||
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